GENG 119 Principles of Entrepreneurship & Marketing (1+1)

Knowledge of the principles of entrepreneurship and their practical applications and their relation to marketing – Development of the concept of a culture of self employment under market study – Studying the opportunities and possibilities available to determine the appropriate course of the project – Employment of information search skills – Preparation of commercial and marketing research for small and medium enterprises – How to write a proposal for the work plan for the pilot project – How to prepare the feasibility study – Team management skills- Role of marketing in the success of the pilot project – Personal sales process and the system of salesforce – How to recruit and train salespeople – Sales force bonuses, expenses and transportation – Command salesforce – Sales forecasting
and budget development – A graphical analysis of sales volume – Cost of marketing and profitability analysis – Project evaluation after the first offering of the market.